I led the creative direction and management of Epsilon Nu Tau’s social media presence from December 2024 through August 2025, producing a cohesive visual identity through original photography, graphic design, and platform-specific content strategy.

My work included capturing event, program, and headshot photography using Canon DSLR and point-and-shoot cameras, then transforming those assets into polished graphics and promotional posts designed in Canva and Adobe Creative Suite.

By experimenting with different visual styles and tailoring content to audience behavior, I elevated the chapter’s digital presence, driving a 28% increase in followers and a 16% boost in engagement.

This role strengthened my ability to blend storytelling, branding, and analytics into social content that feels intentional and community-driven.